Your whole thing is that you’re low-key. It’s a very hard brand to sell.” The most by-the-numbers member of The Avengers is the first to get his own show this week in the two-episode launch of the six-episode “Hawkeye,” premiering on Disney+. The writers, led by creator Jonathan Igla, seek to counter the difficulty of selling the Hawkeye brand by balancing it with one of the most charismatic young actresses working today, but they forget to inject enough story, character, or world-building into these first two episodes to hook viewers. After “WandaVision” felt like it was trying something new in the superhero world, “The Falcon and the Winter Soldier” landed with more of a predictable thud, especially when it came to its questionable politics. “Loki” fared a little better in the creativity department and “What If…?” has the natural hit-and-miss nature of an anthology series. Where does “Hawkeye” fall on this spectrum? After two episodes, my biggest concern is that it will be the ...
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